SiteCrafting, Inc.
21 Aug
The Company Email Signature
As a company brand evolves, it's often easy to forget about little things such as the email signature. The email signature, which appears at the close of a message, is usually where contact information exists, consisting of info like your name, title, dept, website, address, and phone number. I say "usually" because many people feel this is a spot to showcase a little bit about themselves. They do this with such things as banners, animated gifs, inspirational quotes, and even their photo.
Adding such elements is perfectly acceptable for personal signatures. However, when you represent your company, it is important to follow their branding guidelines on such an element since a simple email can easily be seen by thousands.
My advice to companies and other designers who need to create a signature for a company is to keep it simple and keep it plain text. You must remember that an email client is not a web browser. Many email clients can render html but not all will render it correctly, especially once it gets forwarded. Another reason I advise against html signatures is because of the likelihood of your email being marked as "spam" due to the embedded images and html.
A good signature is a simple signature and I recommend you keep it short and concise.
Our company signature is as follows:
Feel free to post your advice on this topic and your solutions.
Adding such elements is perfectly acceptable for personal signatures. However, when you represent your company, it is important to follow their branding guidelines on such an element since a simple email can easily be seen by thousands.
My advice to companies and other designers who need to create a signature for a company is to keep it simple and keep it plain text. You must remember that an email client is not a web browser. Many email clients can render html but not all will render it correctly, especially once it gets forwarded. Another reason I advise against html signatures is because of the likelihood of your email being marked as "spam" due to the embedded images and html.
A good signature is a simple signature and I recommend you keep it short and concise.
Our company signature is as follows:
FirstName Surname | TitleI'm not saying this is the only way to do it I'm just showing you our solution.
email@sitecrafting.com
http://sitecrafting.com | 253.272.2248
Feel free to post your advice on this topic and your solutions.
Design, Marketing
by Michael Pierce | 8/21/2008 4:48pm | Comments (0)
by Michael Pierce | 8/21/2008 4:48pm | Comments (0)
No comments found.