SiteCrafting Blah Blah Blog

Apr. 1, 2008 at 9:48am

SiteCrafting to Expand into New Markets

Find out what's next for the high-growth company...

Seeing the time as ripe for expansion, SiteCrafting has launched a new venture in an effort to expand into prescription eyewear. SightCrafters, LLC will bring to the eyewear world what SiteCrafting has brought to the web development business.

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Comments (2) | Posted in Deep Thoughts, Horn Tooting, Latest Hits, Marketing, Testimonials by Nick Williams

Jan. 18, 2008 at 11:29am

Thoughts On Creating Website Advertising Guidelines

Let's say you've got a website, and you're considering whether or not to advertise on it. Or maybe you've already got a website with advertising, and you're wondering if a particular kind of ad is appropriate to display on your site. The only problem is, you don't have a concrete set of guidelines to filter out what is acceptable, and what isn't. These are the kinds of questions you should ask yourself to resolve this dilemma.


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Comments (0) | Posted in Deep Thoughts, Marketing by Dave Poole

Sep. 24, 2007 at 1:43pm

SiteCrafting outed for being awesome

Current clients not surprised

Dan Voelpel begs the following question in yesterday's Tacoma News Tribune: "If I asked you to name the most underrated business in Tacoma, what would you say?"

First on Voelpel's list was SiteCrafting. The article defined "underrated" by those local firms that are either well-known but who's contributions are deeper than at first glance or others, like us, who fly somewhat under the radar but do great business.

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Comments (2) | Posted in Awards / Recognition, Horn Tooting, Marketing by Kevin Freitas

Jan. 18, 2007 at 12:03pm

Email newsletters in Outlook 2007

One thing that we frequently build in conjunction with new websites is a tool for sending out email newsletters.  For the most part, we stick to XHTML/CSS and try to stay away from using "old" layout techniques (i.e. tables) for the newsletters.  This allows the greatest flexibility between the large number of email clients (e.g. Outlook, AOL, Yahoo!, Eudora, Thunderbird, Pine, etc.).  Businesses love being able to quickly communicate with their customers, and email newsletters are a great way to do this.  But things are changing, and if you use HTML newsletters, you'll need to make some changes too.

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Comments (0) | Posted in CSS, Marketing, XHTML by Mike Ash

Jan. 4, 2007 at 3:35pm

Why the Best Advertising Just Might Be Free

or how you too can find a reliable professional who doesn't advertise

Last month, I was doing some major work on a house when I ran into a problem I couldn't handle. I needed a plumber, so I did what a lot of people do -- I turned to the nearest telephone directory. At the top of the PLUMBING section, I saw the name AAA++ Plumbing*, and promptly skipped right over it. (More about why I did that later). Read more

Comments (2) | Posted in Deep Thoughts, Marketing, Odds 'n Ends by Scott Nelson

Dec. 18, 2006 at 10:37am

The Right People For Your Job

I'm in a band. Well, two of them, but only one that matters for this discussion. I've noticed that the progression of a musical group that wants to be professional on some scale in many ways closely mirrors that of any product-based business.  You start out spending a certain amount of time in development. You come up with ideas, assemble the best team available to execute those ideas, and then do your level best to refine and perfect your product before you release it to the public.

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Comments (1) | Posted in Deep Thoughts, Marketing by Joe Izenman

Nov. 2, 2006 at 10:21am

The Web is not a Field of Dreams.

How to succeed on the Web by really, really trying

With apologies to the fine classic baseball movie…We can build it, but it doesn't mean "they" will come! I was having a conversation about this with a few people from SiteCrafting, who asked that I contribute my thoughts to the Blog.

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Comments (1) | Posted in Deep Thoughts, Marketing by Scott Nelson