SiteCrafting Blah Blah Blog
Apr. 1, 2008 at 9:48am
SiteCrafting to Expand into New Markets
Find out what's next for the high-growth company...
Seeing the time as ripe for expansion, SiteCrafting has launched a new venture in an effort to expand into prescription eyewear. SightCrafters, LLC will bring to the eyewear world what SiteCrafting has brought to the web development business.
According to Brian Forth, founder and President of SiteCrafting, "it was the next natural step with our business model." Brian sees eyewear as a niche market in which SightCrafters could thrive. He believes eyewear has received little attention from the business community in recent years, suggesting that perhaps it is time for a new player to come in and revolutionize the business.
Ken Foubert, a long-time employee of SiteCrafting, sees the connection between the two businesses. He explains why the web has not attracted a large portion of the population both in the region and nationally. "One of the primary reasons can be directly traced to those who require corrective lenses, says Foubert. "Nobody wants to use something they can't see, so we ultimately miss out on an entire section of the population that cannot see our websites."
He points out one project for a local organization that was ultimately scrapped when it was discovered that the client's existing website had received 2 visits over tha past 5 years. Subsequent investigation revealed that 94% of the people in the local area suffered from hyperopia (farsightedness) and did not own corrective lenses.
With SightCrafters, the goal is to enable this market segment to see again, resulting in even greater demand for web-based content. "We even have plans to embed browsers right into the lenses," says Nick Williams, a relative newcomer to the company.
Williams says the technology has arrived, but that there just hasn't been any demand for it. He also suggests that "such advanced eyewear will make it all but impossible to avoid the web," adding that SiteCrafting's products could be available "at the flick of an eyelash."
Time will tell if this new venture will be a success. With so much hype already being built up on the day of its announcement, there is no doubt it will leave its mark. The question is, will the visually-challenged see the mark?
Posted in Deep Thoughts, Horn Tooting, Latest Hits, Marketing, Testimonials by Nick Williams
Comments (2)
Sarah says:
Brilliant strategy! Love the logo, too!
1 | Apr. 3, 2008 at 11:46am
Brian says:
When it comes to "stories" on April 1, none is better than The Curious Case of Sidd Finch which ran April 1, 1985 in Sports Illustrated. "He's a pitcher, part yogi and part recluse. Impressively liberated from our opulent life-style"
http://vault.sportsillustrated.cnn.com/vault/article/magazine/MAG1119283/1/index.htm
2 | Apr. 3, 2008 at 2:29pm