SiteCrafting Blah Blah Blog
Apr. 1, 2008 at 9:48am
SiteCrafting to Expand into New Markets
Find out what's next for the high-growth company...

Seeing the time as ripe for expansion, SiteCrafting has launched a new venture in an effort to expand into prescription eyewear. SightCrafters, LLC will bring to the eyewear world what SiteCrafting has brought to the web development business.
Read moreComments (2) | Posted in Deep Thoughts, Horn Tooting, Latest Hits, Marketing, Testimonials by Nick Williams
Jul. 19, 2007 at 12:03pm
One iPhone = Web Apps to Go!
Feeding the Hype

OK, so I promised myself that I would wait until the second generation iPhone so I could let them work out the bugs and lower the price. Then I played with one and realized I had to retire my RAZR for one of these. Aesthetically, it is a knock out, but I can assure you it's beauty is way more than skin deep.
I have a hectic life, kids, business, and homebrew. All add up to a lot of demands and juggling. I've tried organizational tricks, Palm Pilot, Windows CE, Blackberry, and nothing, I mean nothing is even close to this. I'll stop gushing so that I can give you some practical examples.
Comments (5) | Posted in Testimonials by Brian Forth
Jul. 17, 2007 at 8:06pm
What I'm Reading
So, some people are interested in what others are reading at the current moment. So I thought I'd give you a view into the sorts of things that I focus on when I'm not working on conquering the web universe.
The fact is, I am always looking for new books and new things to learn. I recently finished a book that was recommended by a client called Indomitable Spirit by Chuck Ferguson which calls itself "The essential guidebook for a lifelong journey of leadership and the rewards of meeting them".
Read moreComments (1) | Posted in Critiques, Deep Thoughts, Testimonials by Brian Forth
May. 24, 2007 at 5:32pm
Exceptional Service Personified
Why Les Schwab will never go out of business
I know, I know. We all know how great Les Schwab is (which is ultimately the point of this entry). Where else do you pull into a parking lot and have a guy (or girl) throw their tools down and sprint to your car to see how they can help you?
Before I begin, I should set the stage. I get home from work Wednesday, and my wife tells me that the check tire pressure light is still on in the car. I've been "solving" this problem by continually adding air to the tire - not a great long term solution, I'll admit. It's kinda like adding water to a lake with a leaking dam. Anyway, we are scheduled for a vacation tomorrow that involves driving, so I decide it's better to take care of it for real at this point.
Read more
Comments (3) | Posted in Deep Thoughts, Testimonials by Brian Forth
Dec. 7, 2006 at 11:36am
How My New Car Can Help Your Website
I just got a new car - a Volvo 240 Wagon. I can't wait to take it on a road trip. This is the first time I've gotten my own car, and so I've been dealing with all the licensing, emissions, and insurance paperwork that goes along with buying a car. I've learned two important things from buying the car, and I want to share. Read more
Comments (3) | Posted in Critiques, Testimonials by Dave Poole
Nov. 15, 2006 at 10:39am
Two Dollars
Why going the extra mile always pays off
Two dollars is a small amount, but two is a magical number. Despite it's seeming insignificance, two represents the difference between doing a job, and doing it right.
One summer while I was still in college, I worked in a brewery in Colorado waiting tables. I recommend that everyone work in a restaurant at some time in their life. It teaches you a lot about life and service. While I was working there, I began to understand the value of such a small amount, and how much good work is worth.
Read moreComments (0) | Posted in Deep Thoughts, Design, Software Engineering, Testimonials by Dave Poole
Oct. 20, 2006 at 9:17am
What Customer Service Should be Like
I recently received a gift certificate to a popular online merchant, aka Company. I'm not telling who Company is, because I like them, and I don't want my comments to be taken the wrong way. The entire thing was a fiasco, but I ended up with a nice warm and fuzzy feeling, simply because the merchant actually cared about my experience.
Here's the important parts:
- If something goes wrong, tell the customer why
- Never have an action with out a success or error message
- If you can reasonably accomodate the customer's request, do so
- Respect your customer's schedule
- If the customer isn't happy, ask them why
Comments (2) | Posted in Critiques, Testimonials by Dave Poole