GearLab is a user experience and design research lab. We bring business goals and customer needs together by asking the right questions to learn what works for people. We help businesses apply user-focused solutions to website and product design, creating better outcomes.
How We Do It
Our process is rooted in design thinking. We blend research and creativity to design solutions that are intuitive for real people to use.
Design thinking is a mindset and way of approaching projects that results in more useful solutions for your customers. When applying design thinking, we follow these core steps:
- Learn from people
- Find patterns
- Design principles
- Make it tangible
- Iterate relentlessly
To learn more about design thinking, visit www.whatisdesignthinking.org
Discover business and user needs through research.
Generate design concepts that meet user needs and business goals.
Build interactive designs that execute on the research and concepts.
Test how the prototype works with real users and rework based on results
Provide a complete design specification ready to be developed.