SiteCrafting Launches New Site for Washington Athletic Club


We're thrilled to announce the launch of a new website for the Washington Athletic Club. 

The Washington Athletic Club (WAC) opened its doors on December 16, 1930. Since then it’s been a home away from home for Seattle’s Who’s Who in business, political and social circles. Over the years the WAC’s membership roll has been proud to list Olympic athletes, politicians and community leaders. From modest beginnings, they have evolved into the best athletic club in the nation.

The Washington Athletic Club offers a diverse array of opportunities and services for Club Members. These services include a retail store, restaurant, inn, spa, gym, and events. Managing so many different content areas and types had been a challenge for WAC because it had been a very manual process. Automating some of the information, particularly events, was on their list of priorities.

Prior to beginning any design work, we conducted a series of user tests to better understand customer needs. Through card sorting with WAC employees and first click testing with WAC members, we were able to create an information architecture that balanced content needs, user perspectives, and departmental structures.

The new, responsive site is powered by WordPress and includes member login and secure member pages, event registration, events calendar with multiple views, online booking for the Inn at the WAC, online bill pay, tour requests forms, and reciprocal club information.

Learn more at

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