Sandals and Socks Guy. Roadside Chainsaw Woodcarver.  The Zag. We spotted them across the region for years without being able to fully appreciate the unique northwest culture they represent.

Lucky for us, PEMCO Insurance took those quirky regional staples, gave each a name and immortalized them with its We're A Lot Like You campaign's humorously spot on Northwest Profiles.

Since these ads burst on the scene, people have started spreading the word about the Northwest Type they have been spotting for years. And now instead of repeatedly telling your under-appreciative friends, you can create your own Northwest Profile to share with people who get you on the new We're A Lot Like You website.

Northwest inhabitants now have a place to come together and watch the commercials, view full Northwest Profiles and even create their own. You can now upload your types' image, vehicle, diet and more to be featured alongside other user created profiles including "All the Latest Gear Hikers" and "Broken Umbrella Commuter."

PEMCO wanted a website that looked and acted like flash, but without the delays and other issues that flash presented to its users. Although an initial challenge, everyone involved worked together to collaborate on creative solutions while refusing to compromise the user friendly vision.

"In the end we had a site that was fast, fun, and (thanks to PEMCO's amazing ad campaign) recognizable to all friends and family that we showed it off to," said Phil Price, a SiteCrafting Developer.

The site also features a twitter feed and calendar where visitors can suggest additional events to be included. To view all your favorite Northwest Profiles, and create your own, visit www.werealotlikeyou.com.