About the Project

In 2010, PEMCO and SiteCrafting worked to redevelop the microsite for PEMCOʼs “We’re A Lot Like You. A Little Different.” campaign.  The campaign highlights the quirky and celebrated characters of the Northwest, and its interactive nature necessitated multiple media formats including audio, video, blog integration, and the creation of contest and poll features. One major challenge was recreating PEMCO’s rotating carousel of Northwest Profiles without using Flash.
"The WALLY campaign site is dynamic, engaging, user-friendly, and rich with user generated content. SiteCrafting made extensive content management, using a wide variety of mediums, and connecting with our fans, friends, and community members easy and enjoyable."

The Result

The finished site, WEREALOTLIKEYOU.com incorporates a combination of JavaScript, jquery, and custom image resizing for the rotating carousel of Northwest Profiles. Additional features include video and audio management, social media, and calendar integration. Visitors can also create and submit their own unique profiles which are displayed on the WALLY website after approval.
PEMCO We're a Lot Like You [logo]
Client
PEMCO Insurance

Live Date
February 19, 2010

Technologies
  • View PEMCO Profiles, commercials (radio or tv)
  • Order PEMCO Profile Cards
  • Send an PEMCO e-card to a friend
  • Order PEMCO Profile t-shirts
  • User accounts, create your own profile, and vote
  • View user-submitted profiles
  • Users can 'LIKE' profiles (PEMCO and user)
  • Contests (Image, Poem/song, video)
  • Polls
  • Blog
  • Event Calendar (with "Add event to my calendar")

Similar Projects

Deluxe

Tourism Revealed