Overview
During the past decade the service industry has grown and with it the need to differentiate yourselves from your competition. Beyond just the standard we are responsive, we offer better service, we offer better guarantees, there needs to be a real difference. Show that your organization is more than just words, show them the tools that truly make it easier for them to do business with you. Now that’s a difference you can measure.
Business Examiner
The Business Examiner is a publication dedicated exclusively to the South Sound Business Community. Its target audience includes local business owners, executives, and managers. Bi-weekly print editions are mailed directly to thousands of subscribers throughout the South Sound while daily breaking news is emailed.
Needs
The Business Examiner Daily (BE Daily) is an email newsletter that is delivered daily to local and regional subscribers. The Business Examiner needed a way to make the newsletter more interactive as well as to insure delivery was more reliable.
Solution
SiteCrafting rebuilt the mail distribution engine and not only added the ability to send out email newsletters more effectively, but also integrated three key areas, newsletter authoring and delivery, homepage content, and blogging. As a result, BE staff only need to author the articles in one spot, and it populates the homepage, gets added to the eNewsletter for delivery and allows posting and commenting via the Business Examiner Blog. Now that’s integration.
Tools
- SiteCrafting CMS
- E Newsletter
- Blogs
- Integration with Data Joe for News Archives/Subscriptions
- Online Subscriptions
- Direct Marketing via PURLs (Personal URLs)
"We wanted to make sure we are responding to the way people are processing and using information or searching for information. It was important for us to have a partner who was able to do that. And SiteCrafting is definitely that partner.
We’re constantly working with SiteCrafting to update our website. They are so responsive and willing to add features and make changes. SiteCrafting helped us incorporate other publishing tools and integrate those into our website. They’ve made it seamless. They bridged other industry or propriety systems to make it work well for our readers."
Emily West
General Manager, Business Examiner
JayRay
Founded in 1970, JayRay is a communications consultancy firm that provides branding, marketing, and advertising services to health care, financial, government, closely held businesses, and not-for-profit organizations. Recently, JayRay earned honors from the 2008 Summit Creative Awards for their FloHawks plumbing and LeRoy Jewelers campaigns.
Needs
JayRay wanted tools that would allow them to easily manage not only their website but also power their blogs and simplify the exchange of files with partners and clients.
Solution
SiteCrafting developed a CMS which serves as the hub for content for both the website and the blogs. There was no reason to develop a separate file collaboration area, all SiteCrafting did was add BetterThanFTP to the mix for managing file versions, security, and notifications. BetterThanFTP allows JayRay to offer custom branded collaborative areas for their customers and partners to successfully share digital resources.
Tools
- SiteCrafting CMS
- Blogs
- BetterThanFTP
OpticFusion
With locations in both Tacoma and Seattle, OpticFusion provides network design, installation and support for large and small businesses with IT infrastructure. In an effort to be more eco-friendly, the Colocation Data Center and Internet hub recently partnered with Tacoma Power under the city’s Evergreen Options Program to power its office, servers and equipment with wind power from the Columbia River basin.
Needs
OpticFusion needed an updated website design and site architecture. They were looking for something clean, easy to navigate and not cluttered with unnecessary details.
Solution
SiteCrafting developed a simple easy to follow navigation for the site. The focus was to get users to the information they needed very quickly. The updated interface gets out of the user’s way and makes it easy for Optic Fusion staff to update.
Tools
- Site Architecture
- Website Design
- Management Tools
