Operation Delight: 5 Delivery Drivers, 42 Six-Packs of Beer, 1 Stay at Home Happy Hour

Community Social Media
Jen Rittenhouse
06/29/20

Project Brief

The Challenge

SiteCrafting plays a critical role in providing quarterly happy hour events for clients, partners and teammates. The key to a successful happy hour: free drinks. 

The Approach

A framework with six elements — social distancing, custom koozies, beautifully designed drink tickets, RSVP list logistics, delivery drivers, and six-packs of beer from 7 Seas Brewing.

The Result

SiteCrafting’s first stay-at-home happy hour promoted our quarterly tradition of getting together while apart. Drivers covered 352 miles on their routes to deliver 42 stay-at-home happy hour kits. Happy hour scenes were shared 17 times on social media and we had a 112% increase in social media engagement over previous happy hour events.

Happy Hour: The One Where Everyone Stays Home

Operation Delight: 5 Delivery Drivers, 42 Six-Packs of Beer, 1 Stay at Home Happy Hour 13

Operation Delight: 5 Delivery Drivers, 42 Six-Packs of Beer, 1 Stay at Home Happy Hour 14We sent out invites to local clients and SiteCrafting employees with one hint: “Drinks have always been on us. We’ll get this round too.”

Operation Delight: 5 Delivery Drivers, 42 Six-Packs of Beer, 1 Stay at Home Happy Hour 18

Operation Delight: 5 Delivery Drivers, 42 Six-Packs of Beer, 1 Stay at Home Happy Hour 20It was sunny and 75 degrees in Tacoma, Washington on delivery day. A perfect day for an ice-cold IPA. Our clients and teammates thought so too and tagged us in photos as they enjoyed their drinks outside.

Operation Delight: 5 Delivery Drivers, 42 Six-Packs of Beer, 1 Stay at Home Happy Hour 21

Operation Delight: 5 Delivery Drivers, 42 Six-Packs of Beer, 1 Stay at Home Happy Hour 22

Operation Delight: 5 Delivery Drivers, 42 Six-Packs of Beer, 1 Stay at Home Happy Hour 23Join our newsletter to be in the loop next time we plan something fun and get tips from SiteCrafting experts on all things web delivered straight to your inbox each month.