Showcasing the Story of Washington’s Salmon Recovery Efforts
The story of salmon recovery in Washington state is impressive. It spans watersheds, regions and decades. The numbers that bring the story of the effort to life are a data scientist’s dream. However, for those of us less inclined to catch a buzz from never-ending numbers in spreadsheets, the impact salmon recovery has on local ecosystems, economies and cultures is lost in rows, columns and tabs.
So when it came time to design a website for the State of Salmon biennial report, the team at the Governor’s Salmon Recovery Office wanted to blend visuals and real-time data to demonstrate progress and impact.
In addition to multitudes of numbers, salmon recovery efforts in Washington State is an epic story that brings together experts, agencies and individuals across multiple regions. The state of the previous website fell short of accurately telling that story because it relied heavily on text.
To bring forward the core elements of salmon recovery — the people, the places and the fish — customized templates for the new website provided opportunities for condensing content, bringing forward imagery and showcasing data with custom graphics and visuals.