Research & Testing

GearLab, a division of SiteCrafting, is a user experience and design research lab. We help businesses apply user-focused solutions to website and product design, creating better outcomes.

Informed Design

Research and testing are at the backbone of what inform and validate if a technological solution will work for an end user. By investing in these two methods, we not only ensure that we are building the right tool for the right audience, but also receive the users’ direct feedback allowing the continual iteration and improvement of a product.

The epistemological foundation of research and testing in user experience is rooted in scientific inquiry, leveraging observations and hypothesis testing, as well as validation and study refinement. The ultimate goal being to make informed, data-driven recommendations for design based on empirical evidence gathered from a stratified sample of users. This ensures that we start building the right thing to begin with, and by the time it launches, we already have a solid foundation on how we expect customers to use and interact with the system.

GearLab provides tools that enable you to: 

  • Understand your customer needs and expectations
  • Increase conversion rates
  • Make information more findable
  • Create more accessible websites
  • Understand how your customers interact with your website
  • Evaluate effectiveness of website interactions
  • Measure your website’s performance

How We Do It

GearLab is a top tier facility and is equipped with the latest technology for testing across all platforms and screen sizes, including an eye tracking system that records the movements of a subject’s saccades. The Lab is separated into two spaces – the lab itself and an observation room, creating flexibility to fit the testing that makes sense for your project.

Our process is rooted in design thinking. We blend research and creativity to design solutions that are intuitive for real people to use.

  • Research – Discover business and user needs through research
  • Understand – Generate design concepts that meet user needs and business goals
  • Prototype – Build interactive designs that execute on the research and concepts
  • Evaluate – Test how the prototype works with real users and rework based on results
  • Deliver – Provide a complete design specification ready to be developed

Design thinking is a mindset and way of approaching projects that results in more useful solutions for your customers. When applying design thinking, we follow these core steps:

  • Learn from people
  • Find patterns
  • Design principles
  • Make it tangible
  • Iterate relentlessly

Our Expertise

User Research 

  • Tree Testing
  • Card Sorting
  • Surveys

Usability Testing

  • Functional Testing
  • Reliability Testing
  • First-Use Testing

Content Strategy

  • Taxonomy
  • Information Architecture
  • Content Planning Production


  • Prototyping
  • Wireframes
  • Complete Design Specifications

To learn more about our research and testing services, visit GearLab’s website for more information.