In its simplest form, SEO is communicating to search engines the intentions of your website so that your website can be recommended for relevant searches. We keep up with industry standards and best practices, so we always know how to make sure your website is properly optimized.
What We Do
One of the main components driving our recommendations is establishing a strong foothold on search results pages for highly relevant queries. Search engines play a pivotal role in the consumer’s decision-making process. In order to gain more organic leads, we start by ensuring your website is optimized for our audience.
How We Do It
Before we even start working on content marketing, social campaigns, design, and digital advertising, we need to have a solid understanding of where your company currently stands. Through research, we will gain valuable insight into your audience and their search intents. We do this through:
- Competitive Analysis
- Keyword Research
- SEO & Content Audit of your current website
Next, we develop and execute a plan to distribute content in the proper channels. Most importantly we evaluate performance via web metrics and analytics to refine what is working vs. what isn’t working.