State of the Mobile Web


The terms “mobile-friendly” and “responsive web design” have been getting a lot of press lately, but the mobile web has been around longer than you might think.

The History of Mobile

The mobile web has been around since 1996, with Finnish cell providers offering access to the web on a Nokia Communicator 9000. The term Responsive Design began gaining popularity after Ethan Marcotte coined the term in 2010. Responsive design has been Google’s preferred method of optimizing your website for mobile since 2012.

Why Mobile Matters

  1. In 2015, mobile traffic surpassed desktop traffic for the first time.
  2. Mobile devices are everywhere
  3. Mobile users expect their search results to be immediate and relevant. Unlike desktop search, mobile users are unlikely to move past the first page of search results.

As of April 21, 2015, Google is now giving search engine result preference to sites that are deemed “mobile friendly”. Perform a search on your smart phone and notice the gray “Mobile-friendly” text that appears under the result’s website title, but before the page description.

“Mobile-Friendly” Means:
  • Your site is using common software
  • Your text is readable and photos viewable – no pinching and zooming necessary
  • Your links are large enough and the buttons are far enough apart that they can be tapped easily​

One study by Stone Temple Consulting suggests that as many as 50% of non-mobile friendly sites have dropped in rank since the Google update, and nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices.

Mobile by the Numbers
  • 61% of American adults currently own a smartphone, which equates to nearly 143 million smartphones in total
  • 77% of mobile searches occur at home or at work even when desktop computers are available
  • 46% of people using mobile devices report having problems viewing a traditional, non-responsive website.
  • In Q3 2014, smartphone traffic to ecommerce sites grew by more than 62 percent and revenue grew 141 percent
Why Choose Responsive Design?
  1. One URL to rule them all – easier interaction, sharing, and linking by your users.
  2. Easier for Google to index your site
  3. Single codebase makes development and maintenance faster since you’re not having to update both a desktop and mobile version of your site.
  4. “Future-Proof” – Responsive web design isn’t tied to a particular device; it displays content based on the screen size and can be easily adjusted to accommodate new screen sizes as they hit the market.

How Mobile Can Help Your Business

Chances are, you already have more mobile traffic than you realize. An in-depth look at your Google Analytics account can tell you what kind of mobile traffic you’re receiving and they kinds of content your mobile users are looking for.

How We Can Help

We can analyze your current website structure and content to determine areas of improvement. We can analyze your website traffic to determine where your customers are coming from and what they’re looking for on your site. Based on that information, we can design a site that is more accessible and better meets your customer needs and expectations. This typically results in lower bounce rates and higher conversion rates. Check out our portfolio of mobile-friendly websites.

Email or give us a call at 253-272-2248 and we can help prepare your website for 2015 and beyond.

State Mobile Web Infographic

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