What to Post on Social Media During the COVID-19 Crisis

Marketing Social Media Strategy
Alyson VanCleave Aly Lamoreaux

We’ve always been big fans of using social media as a tool for promoting your business, but now it is more essential than ever. We love a solid social media strategy. However, right now we recommend that you just post, share, and repeat. Pick your favorite channel and start posting.

Here are a few ideas to get you started: 

  • Be authentic. Your customers want to hear from you. They care about you and they want honest updates about you and your business. How are you taking and fulfilling orders? How are you feeling? Emojis encouraged.
  • Share behind-the-scenes content. Your doors may be closed to customers but social media is open for storytelling. Post an Instagram story of your team roasting coffee beans. Ask a member of your crew to share a Facebook Live from the kitchen. Post photos of your new order fulfillment and pickup process. Share photos of your dogs and cats.
  • Spread sunshine. What are some take-aways or perspective shifts you’re gaining from this experience? Any gratitude or shout-outs to customers that you want to share? Regram your favorite content or make a book recommendation. Participate in a pushup challenge or start a challenge of your own.
  • Engage with other businesses and organizations. We’re all in this together. Liking, commenting and sharing content from other accounts in your community can help us feel more connected.
  • Tell your customers how they can support you. Share all of the ways that people can support your business. Is it by ordering products/services directly from your website? Purchasing gift cards? Ask your community to like, comment, share, and review your business on your social, website, and third-party review websites such as Yelp.  
  • Give people something positive to think about. What valuable insight, tips and tricks can you share with your customers? If you’re a small clothing boutique, think about posting outfit ideas or styling tips. If you are a gift shop, consider creating a “Mother’s Day gift guide.” If you’re a restaurant, share your best food and drink pairings.
  • Want to create pretty graphics for your social posts? You don’t need Photoshop, use a free app on your phone. We like Canva and Adobe Spark.
  • Show some love. Maybe most importantly, make sure to invest in the “social” part of social media. Take a few moments each day to engage with the customers who comment, like, and re-share your posts.

Want more tips for navigating this season as a small business? Check out our Thrive Guide.