Bold Design Helps Increase Lead Generation

Aesco Madsen

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Aesco Madsen

Aesco Madsen

Founded in 1980, Aesco Madsen is a family-owned, experienced asphalt equipment and service company. They pride themselves on providing exceptional service for their customers. SiteCrafting completed a full website redesign as the previous website fell short on communicating their services, representing their desired look and feel, and providing great user experience.

  • Task

    Create an easy-to-use, mobile-friendly website with a stand-out design that showcases all of their products and increases trust and credibility to drive lead generation.

  • Solution

    Create a solid content strategy to build a new information architecture and page templates to display company and product information in a clear and compelling manner. Design a new look that powerfully represents their brand and highlights their products.

  • Result

    A new and improved website focused on lead generation with a user-friendly interface, search capabilities, and an easy-to-manage back-end. The website is scalable for Aesco Madsen to grow as their company grows.

Product Lead Generation

Visually striking product layouts show off their full product listings. Each product page features detailed information, product images, and strong call-to-actions to download product brochures and contact for more information. Eye-catching testimonials share customer stories and the real-life impact of Aesco Madsen’s products.