ACU had difficulty marrying the business and consumer products into a website that serves both audiences. Each section felt like two completely separate websites. The UX team held a focus group with key stakeholders to better understand both business and consumer audiences and the actions they take on the website.
The results informed the design team as they created styles for the redesigned website. One of the key styles they created to differentiate the business products included a blue overlay on images and a contact form at the bottom of each page.