Rebound and Recovery launched and we turned our focus back to AWB’s main website. The AWB provides a robust range of resources for its stakeholders — from videos and news, to webinars and events. While the content on the previous website was valuable, it was difficult to navigate, so we made findability a top priority. Additionally, to support findability, site search is powered by Sitka Insights. That means the AWB team can customize search results and users can filter results by type of content.
The new design weaves together content in a way that feels fresh and integrates with AWB’s brand guidelines. The website also reflects ADA design standards, and customization gives the AWB team the ability to prioritize news and draw attention to important events.
We have long partnered with the AWB and it was an honor to help this organization help Washington business owners and continue to provide essential services and resources for its members with an updated web presence.