Through workshops, usability testing, competitive analysis, and iteration, our UX team GearLab created prototypes that outlined critical functionally, mapped the cart flow, and allowed for testing early in the project. This provided the opportunity to improve and change as we moved through the project phases.
After design and development, we conducted a usability study to assess the success and/or failures of the user experience presented, providing recommendations prior to the launch. Participants were tasked to sign up for cable or internet, or both. Participants successfully completed the task, resulting in a task completion rate of 100%. Using a scale of 1 - 7 (unlikely to recommend to likely to recommend) users reported a 6.3 in their likelihood of recommending Click! as a telecommunications provider.