Darigold, the marketing and processing subsidiary of the Northwest Dairy Association, is a farmer-owned and led cooperative founded in 1918. The co-op knew it needed a website that properly showcased the organization’s rich history and helped consumers connect with its products.
Displaying products in a new and exciting way was one of the priorities of this project. SiteCrafting embraced the opportunity to bring the co-op’s story forward and showcase its thought leadership in the dairy industry. The work began with a website. Search engine optimization and content strategy churned results for Darigold after the website launch.