New web presence plus SEO helps Darigold be Udderly Amazing

Darigold

www.darigold.com

Darigold

Client
Darigold
Industry
Agriculture
Platform
WordPress

Darigold, the marketing and processing subsidiary of the Northwest Dairy Association, is a farmer-owned and led cooperative founded in 1918. The co-op knew it needed a website that properly showcased the organization’s rich history and helped consumers connect with its products.

Displaying products in a new and exciting way was one of the priorities of this project. SiteCrafting embraced the opportunity to bring the co-op’s story forward and showcase its thought leadership in the dairy industry. The work began with a website. Search engine optimization and content strategy churned results for Darigold after the website launch. 

  • Task

    Increase awareness of Darigold’s products and leverage storytelling to position Darigold as a leader in the dairy industry for sustainability and stewardship.

  • Solution

    Create ways for consumers to discover and connect with Darigold’s commitment to cows and community through keyword research.

  • Result

    A search engine optimization strategy that connects the dots between Darigold’s marketing goals and consumer expectations for dairy products. Optimization, monitoring and evaluation ensure the strategy is nimble and can change with consumer behavior.

Research Powers Keywords. Keywords Power Content.

The team at Darigold provided a list of strategic keywords that they wanted to rank for in search engine result pages. SiteCrafting used this list as a starting point and conducted research on important search attributes including search volume, difficulty and click-thru rate. This research validated the target lists and uncovered new keywords that folded into the strategy. The deliverable was an in-depth list of keywords, related searches and questions for the client. These keywords were also used to optimize the content on the Darigold website and served as a starting point for generating an editorial content calendar.

16%

increase of impressions on their Blog landing page after implementing optimized titles and metas

168%

click increase on their FIT milk product page after implementing optimized titles and metas

109%

click increase on their About page after implementing optimized titles and metas

a person holding an iphone with the Darigold website on the screen