New Web Presence Plus SEO Helps Darigold Be Udderly Amazing

Client
Darigold
About

Darigold, the marketing and processing subsidiary of the Northwest Dairy Association, is a farmer-owned and led cooperative founded in 1918. The co-op knew it needed a website that increased awareness of Darigold’s products and leverage storytelling to position Darigold as a leader in the dairy industry for sustainability and stewardship. Search engine optimization and content strategy churned results for Darigold after the website launch.

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A Fresh New Website

Displaying products in a new and exciting way was one of the priorities of this project. SiteCrafting embraced the opportunity to bring the co-op’s story forward and showcase its thought leadership in the dairy industry. The work began with a website. One highlight was creating a new custom template for introducing FIT Milk, a new product.

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Research Powers Keywords. Keywords Power Content.

The team at Darigold provided a list of strategic keywords that they wanted to rank for in search engine result pages. SiteCrafting used this list as a starting point and conducted research on important search attributes including search volume, difficulty and click-thru rate. This research validated the target lists and uncovered new keywords that folded into the strategy. The deliverable was an in-depth list of keywords, related searches and questions for the client. These keywords were also used to optimize the content on the Darigold website and served as a starting point for generating an editorial content calendar.

16%

increase of impressions on the blog landing page after implementing optimized content

168%

click increase on the FIT Milk product page after implementing optimized content

109%

click increase on the About page after implementing optimized content

Cream of the Crop

A holistic search engine optimization strategy is crucial for connecting the dots between Darigold’s marketing goals and consumer expectations for dairy products. Optimization, monitoring and evaluation ensure the strategy is nimble and can change with consumer behavior.

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