Helping Residents Discover Their Next Adventure

Metro Parks Tacoma

Visit Website

Metro Parks Tacoma

Client

Metro Parks Tacoma

Industry

Government

Platform

WordPress

Metro Parks Tacoma is a nationally-accredited and award-winning park district in Tacoma, Washington. Founded in 1907, the independent government agency has a mission to create healthy opportunities for residents to play, learn, and grow in the community.

Task

Develop a responsive, easy-to-navigate website for Metro Parks Tacoma with an interactive design. Showcase activities and classes as well as facility rentals for increased revenue opportunities.
Solution

Conduct user research such as surveys, baseline testing, and goal setting workshops to inform the website design and navigation. Audit website content and facilitate a content governance workshop to streamline content and creation workflow. Map activity events from ActiveNet to WordPress to display event listings.
Result

A redesigned and now mobile-friendly website that showcases a modern design, streamlined content, social sharing, and new features such as 12 translation options and integration with their event registration system, ActiveNet.

ActiveNet Integration

One of the largest efforts of this project was integrating with ActiveNet, a registration system used by many park districts where residents can search and sign up for numerous activity and sports events. Prior to the redesign, the website simply linked out to the system. By mapping ActiveNet events over to WordPress, the new event calendar displays a full list of event categories and happenings that users can search through right from the website.

“With the amount of research that went into the website's design and architecture, there wasn’t anyone else that came close to offering that capability. We were excited to know that the website decisions would be based on data.”

— Hunter George, Chief Communications & Public Affairs Officer of Metro Parks Tacoma

Interactive User Experience

With a goal of showcasing all that Metro Parks Tacoma has to offer, it was key to create an interactive, engaging website that easily allows residents to find their next adventure. From integrating with ActiveNet to display events, to showcasing new rental and location finders, to highlighting volunteer opportunities, the website allows users to discover many new adventures, while learning and connecting with their community.