One of the largest efforts of this project was integrating with ActiveNet, a registration system used by many park districts where residents can search and sign up for numerous activity and sports events. Prior to the redesign, the website simply linked out to the system.
By mapping ActiveNet events over to WordPress, the new event calendar displays a full list of event categories and happenings that users can search through right from the website.
“With the amount of research that went into the website's design and architecture, there wasn’t anyone else that came close to offering that capability. We were excited to know that the website decisions would be based on data.”
— Hunter George, Chief Communications & Public Affairs Officer of Metro Parks Tacoma
Interactive User Experience
With a goal of showcasing all that Metro Parks Tacoma has to offer, it was key to create an interactive, engaging website that easily allows residents to find their next adventure. From integrating with ActiveNet to display events, to showcasing new rental and location finders, to highlighting volunteer opportunities, the website allows users to discover many new adventures, while learning and connecting with their community.