Meeting Audience Needs
The Center’s audience is an older demographic, so we focused on ensuring that the design of the new website was accessible, easy to read, and easy to navigate. Through content strategy, we created a more intuitive navigation, thus, reducing the number of steps it took for patrons to find event information and eventually purchase tickets through their third-party vendor, Olytix.
Content Management System
We selected WordPress as the new content management system for The Center. WordPress is a flexible platform that we used to create custom templates and enhanced functionality for the event calendar and blog. In addition, WordPress is very easy to use when updating and managing content.