Enhancing the Registration Process

YMCA of Pierce and Kitsap Counties

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YMCA of Pierce and Kitsap Counties

Client

Industry

Healthcare

Platform

GearBox

The YMCA of Pierce and Kitsap Counties serves Pierce and Kitsap neighborhoods in Western Washington, providing opportunities for children and adults to live healthier, stronger lives through youth development, healthy living, and social responsibility. The YMCAPKC chose SiteCrafting and GearLab to improve their online class registration system, allowing for easier and more efficient sign-ups across their nine branches.

Task

Redesign and develop the YMCAPKC’s registration system to allow for a seamless registration experience for Y members.
Solution

Improve the registration system and process by conducting extensive user research, creating a responsive design, and integrating with Daxko.
Result

A responsive, mobile-optimized design showcasing a superior search navigation, consistent class information across branches, and an improved information architecture.

User Experience

Throughout the redesign process, our UX team, GearLab, conducted usability tests, interviews, surveys, on-site observations, and content reviews with representative YMCA members in order understand user behavior and identify users’ pain points when using the system. We found that users had an average task success rate of 91% using our prototype compared to 60% using the current system. After launching, our UX team conducted usability tests with the new registration system. Using a satisfaction scale of 1-7 (very unsatisfied to very satisfied), we found that users reported an above average satisfaction level of 5.42 compared to 4.0 using the old system.

Third Party Integration

In addition to conducting user research, a necessary step of effectively improving the system was working with Daxko, a 3rd party system that manages class information. We integrated with Daxko’s API, using proper code to display data in a way that allowed for a seamless user experience.